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The Oregon State University Advantage Accelerator brings cutting edge ideas to market by connecting innovators and entrepreneurs to the resources needed for success. We assist high-growth, innovative companies from the mid-Willamette Valley and extended Oregon State University community.
Our staff, mentors, and student interns work directly with entrepreneurs during all phases of the commercialization process. The team assists nascent companies explore markets, develop products, and obtain customers. The goal is to launch each venture with a robust and successful growth strategy.
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A version of this article previously appeared on Forbes. What happens when you release a CD in the form of a bottle of beer? Telegraph...
The post Guerrilla Marketing Genius: Is It The Beer Or The Band? appeared first on John Greathouse.Read full story.
Words for thought. I’m taking a brief respite from serious writing to offer you some of my favorite lines about entrepreneurial thinking. The true economic stimulus exists in the entrepreneurial spirit. Customers buy success, entrepreneurs sell benefits. There is a fine line between perseverance and obstinance. Entrepreneurs need to know when to adapt and change […]Read full story.
Hypothesis testing appears to be a simple task. Just write down a question, devise a methodology to test it, elicit a response and analyze the results. Some entrepreneurial experts suggest that these tests must be pass or fail. In other words, either the hypothesis is true or it is not. In my experience pass/fail questions […]Read full story.
The children’s story “Alice in Wonderland clearly identifies the paradigm of the Garbage Can Solution model. When Alice meets the ever-elusive Cheshire Cat they have this conversation: ‘Would you tell me, please, which way I ought to go from here?’ `That depends a good deal on where you want to get to,’ said the Cat. […]
The post Garbage In, Garbage Out: The Garbage Can Solutions Model appeared first on The Start Up Advantage.Read full story.
Most of contemporary strategy literature is based on big company strategy. Larger companies focus their strategies on a cost based model because costs are within their realm of control. They almost never think about the revenue side of the equation. After all, one can control costs, but the customer controls your revenue. This is where […]Read full story.
I am not a fan of convertible notes for entrepreneurs for a number of strategic issues. I also understand the reasons why convertible notes have become so popular with entrepreneurs and investors because of the simplicity of the closing. I believe series seed equity can close just as quickly and inexpensively as convertible notes. For […]
The post Convertible Notes or Price Valuation: A Question of Risk and Alignment of Interests appeared first on The Start Up Advantage.Read full story.