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Vice President of Engineering at Appnique, a software company that enables product managers to market mobile apps through organic app store SEO and paid campaigns.

An expert in Software Development, Predictive Analytics, Distributed Systems, Data Warehousing, Search Technologies and Data Mining branch, Mr. Gupta draws on his current and past positions for a total of two decades in the business.

His work at Appnique helps product managers at brands, agencies and publishers to improve mobile app user acquisition, higher downloads and achieve better ROI.

Appnique analyses data from 2 million apps per day using its optimization engine, powering better app discovery and precisely targeted paid campaigns on Facebook, Google and other leading ad networks.

As a former HP Technical Program Manager, Mr. Gupta brings expertise in Product development as a leader/technologist experienced in growing new businesses. His plentiful experience encompasses new product initiatives in organizations spanning startups to large corporations. He has also served as the Area Governor of Toastmasters International.